Course curriculum
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1
Start Here!
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2
Unit 1: Introduction To The PR World
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3
Unit 2: Before You Start - Here’s What You Need to Know
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4
Unit 3: The PR Process Broken Down
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5
Unit 4: Hacks That Make Everything 1000X Easier
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6
Unit 5: Case Studies
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7
Knowledge Archive
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Welcome! Navigating The Program Your First Assignment -
1.1 The Rules Of The Game 1.2 Context for Clarity 1.3 Learning The Differences In PR 1.4 Frequently Asked Questions Part 1 1.5 Frequently Asked Questions Part 2 1.6 The Pros Of PR Part 1 1.7 The Pros Of PR Part 2 1.8 The Cons Of PR -
2.1 Tools You Need To Stay Ahead 2.2 Get the Right Press On The Right Platform 2.3 Contributor Accounts Vs Council Accounts Part 1 2.4 Contributor Accounts Vs Council Accounts Part 2 2.5 Staff Vs Contributor 2.6 Don’t Just Go For Articles 2.7 A Publication Is Only As Good As It’s Rejection Rate 2.8 PR Is NOT A Numbers Game 2.9 Pre- Frame Your Social -
3.1 Building Instant Credibility 3.2 Find Your Angle 3.3 Find Who To Pitch To 3.4 Find Their Email 3.5 Use LinkedIn 3.6 No SaaS is Perfect 3.7 Can’t Find Their Email? 3.8 The Pitch 3.9 Creating a Killer Headline 3.10 Writing The Reference Article 3.11 How to Get A Profile Piece 3.12 How to Get on Listicles 3.13 Following Up Is An Art 3.14 Close In 48 Hours 3.15 Timing Is Everything 3.16 What To Do If You Get Rejected -
4.1 Get An Intro 4.2 Get An Intro From The Person Recently Featured 4.3 Make Your Newsfeed an Asset 4.4 The Single Biggest Growth Hack I’ve Seen from a 17-Yr-Old 4.5 News Jacking & Timely Topics 4.6 Publications Give Privileges To People With Large Followings 4.7 Unconventional Ways To Get Backlinks 4.8 How You Can Apply for Ellen, Steve Harvey & More 4.9 How to Get Massive Press You Didn’t Even Know About -
5.1 Dustin Black On Forbes 5.2 Gerard Adams On Power Players 5.3 Nathan Anthony On Forbes 5.4 Ryan Stewman On The Top With Nathan Latka 5.5 Travelmate Robotics On Inc + Forbes 5.6 Trying to Re-Create Success Of Travelmate 5.7 Turning A No Into A Yes For Forbes 5.8 Getting Your First TV Appearance 5.9 List Of Forbes Staff & Contributors 5.10 Shark Tank Connections Next Steps -
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